Veronica Shelton
Game developer, brand and product designer, and builder of studios where play meets possibility.
Veronica started Chunky Bones as a creative studio and grew it into a lab for games and playful technology. She came up through design and animation, so she thinks in motion first and pixels second. Every idea gets poked, prodded and questioned before it gets built… the ones that survive are usually the good ones.
Outside the lab, she’s spent over a decade shaping brands, products and experiences for names you’d recognize, and built a couple of studios from scratch along the way. Human first. Strategy always. AI in the toolkit… never in the driver’s seat.
- Game development
- Casual and immersive games, from mechanics to store launch.
- Cognitive experience design
- Designing for attention, energy and how people actually feel while they play.
- Brand & product
- Creative direction, UX and identity systems built to scale.
- Design & code
- Same hands from Figma to React… with AI as a working material, not a gimmick.
Estée Lauder Companies · Sephora · Disney · Salesforce · Pottery Barn & Williams-Sonoma · Subaru Global · Optum · Oprah · Peach & Lily · Tempur Sealy
- ★ Vanguard Edge
- ★ Re:Frame
- ★ New Realities Index
“A decade of craft. Still learning. Still building.”