Chunky Bones / Founder
Practice
Ventures founded & built
Has designed with
In her words
Work with Veronica ↗
Veronica Shelton
Game developer, brand and product designer, and builder of studios where play meets possibility.
Veronica started Chunky Bones as a creative studio and grew it into a lab for games and playful technology. Her background in design and animation is why the work looks the way it does… and why it gets questioned before it gets built.
Alongside the lab, she has spent more than a decade on brand, product and experience design for companies people know, and she has founded studios of her own. Human-centered, strategy-first, and happily AI-augmented.
- Game development
- Casual and immersive games, from mechanics to store launch.
- Cognitive experience design
- Designing for attention, energy and how people actually feel while they play.
- Brand & product
- Creative direction, UX and identity systems built to scale.
- Design & code
- Same hands from Figma to React… with AI as a working material, not a gimmick.
Chunky BonesThis lab. Mobile games, VR, 3D characters and emerging platforms… Enchanted Blocks, Naylar VR and the VERSHE metaverse store among them.
Oak TheoryA BIPOC women-owned brand and product design studio, est. 2020, serving everyone from startups to Fortune 500 teams.
BaselineBI + PulseA data strategy consultancy and the live dashboard product built on top of it.
Estée Lauder Companies · Sephora · Disney · Salesforce · Pottery Barn & Williams-Sonoma · Subaru Global · Optum · Oprah · Peach & Lily · Tempur Sealy
Awards & recognition
- ★ Vanguard Edge
- ★ Re:Frame
- ★ New Realities Index
As seen in
Forbes, 2024 ↗
“A decade of craft. Still learning. Still building.”